Open innovation, crowd sourcing, democratised innovation, vernacular design and brand fanaticism are amongst a handful of new approaches to design and innovatio n that have generated discussion and media coverage in recent years. In practice , these ideas are often inspiring propositions rather than providing pragmatic s trategies. Open Design and Innovation develops the argument for a more nuanced a cknowledgement and facilitation of 'non-professional' forms of creativity; drawi ng on lessons from commercial design practice; theoretical analysis and a wider understanding of innovation. Specifically this book examines: innovation and des ign, the reality and myth of mass creativity and the future of the design profes sion, through a series of case studies of new approaches to open design practice s. The text draws on academic research, practical experience of the author in de livering open design projects and first hand interviews with leaders in the fiel ds. The author challenges the notion of the designer as 'fountain-head' of innov ation and, equally, the idea of 'user creativity' as a replacement for tradition al design and innovation. The book offers a critique of the hype surrounding som e of the emerging phenomena and a framework to help understand the emerging rela tionship between citizens and designers. It goes on to propose a roadmap for the development of the design profession, welcoming and facilitating new modes of d esign activity where designers facilitate creative collaborations.