Featuring 75 of the world's most influential designers, this book presents the s tory of graphic design through the fascinating personal stories and significant works that have shaped the field. Arranged in chronological order, the book show s the development of design, from early innovators such as Edward McKnight Kauff er and Alexey Brodovitch to key figures of mid-century Swiss Design and corporat e American branding. The book profiles masters of typography, such as Wim Crouwe l; visionary magazine designers, such as Leo Lionni and Cipe Pineles; designers who influenced the world of film, such as Saul Bass and Robert Brownjohn; and th e creators of iconic poster work, such as Armin Hofmann, Rogerio Duarte and Yusa ku Kamekura. Combining insightful text and key visual examples, this is a dynami c and richly illustrated guide to the individuals whose vision has defined the w orld of graphic design.